Senior Marketing Manager, Adult Trade

• Devise and deliver best-in-class, insight-driven year-round campaigns for our biggest non-fiction publications, repeat series brands, and catalogue bestsellers.
• Manage the non-fiction paid social media portfolio, devising and running advanced advertising campaigns for our biggest non-fiction releases and backlist catalogue across key platforms including Meta, Google Suite, TikTok, and Amazon.
• Develop comprehensive audience, creative, and offer test-and-learn frameworks to improve advertising and campaign efficiency.
• Conduct keyword research to deliver keyword search optimization across our non-fiction portfolio.
• Conduct competitor research, including out-of-category analysis, to identify new opportunities to maximize our non-fiction portfolio.
• Generate detailed weekly, monthly, and quarterly reports to present to the business, demonstrating effectiveness and delivering actionable insights from advertising campaigns and marketing activity.
• Track key metrics including CTR (Click-Through Rate), ATC (Add to Cart), attribution, and conversion.
• Proactively manage high-profile talent/author and agent communications, coordinating effectively and timely with internal and external stakeholders on marketing strategy and plans.
• Proactively manage high-profile talent’s social media channels across the promotional book cycle to drive pre-orders and sales.
• Effectively manage the year-round marketing budget for your title list, using insight and analysis to allocate investment to deliver growth and profitability.
• Contribute to the acquisition of new non-fiction books by sharing insights on marketing, cultural, social trends, and influencers.
• Work with the Marketing Director to pitch for new business for the Commercial Non-Fiction and Lifestyle hub.
• Deputize for the Marketing Director in key meetings, including Acquisitions and Covers.
• Manage one direct report, setting clear goals for their development and supporting and mentoring them to achieve their objectives.
• Contribute to driving positive change, sharing learnings, and upskilling others within the Marketing team.
• Contribute to identifying opportunities for innovation and growth across the business.

and Experience

• Paid social media expert with hands-on experience creating and running advanced level campaigns on Meta, TikTok, and Google. Amazon experience is desirable but not essential.
• Excellent analytical and reporting skills with the ability to interpret complex data and translate insights into clear actions.
• At least five years of experience working in marketing or digital marketing within the Entertainment or Lifestyle industry (e.g., TV/Film, Brand, Publishing, Wellness, Digital Marketing agency).
• Experience with tools such as Semrush, Google Analytics, Google Trends/Keyword, Amazon Search Terms, and TikTok Keyword Tool is preferred.
• Experience in creating and delivering impactful storytelling content and creative (especially for online) to maximize digital campaigns.
• Exceptional communication, presentation, and stakeholder relationship management skills.
• Talent management experience is preferable.
• A proactive project manager who brings teams together, plans ahead throughout the year, and delivers to deadlines.
• A confident senior voice immersed in the entertainment market with a creative approach to spotting opportunities.
• Confident mentor, offering support and sharing expertise with the team.
• Management experience is preferable.

• Salary: £40,000 - £45,000 per annum, depending on experience.
• Private health insurance.
• Holiday purchase scheme.
• Contributory pension scheme.
• 28 days holiday plus bank holidays.
• Lively social committee hosting regular events.
• Group Life cover, including a 24-hour GP service.
• Company-funded gym membership for all trade staff.
• Comprehensive staff training and mentorship programmes.
• Flexible working and flexible hours from day one of employment.
• Additional holiday allowance accrued for long service, and a full bonus week of holiday to celebrate your 10th year at BBUK.
• Enhanced family leave, with equal six months’ paid leave for all new parents.
• Employee assistance programme available to all employees and their families.
• Dedicated volunteering hours each year to support charities promoting literacy and reading for pleasure.
• Cycle to work scheme with bike storage and changing facilities on-site at our London HQ.
• Wellbeing programme and daily benefits such as fresh fruit and porridge in the office.

• Please apply via our website.