Role overview

Thames & Hudson, a leading publisher of illustrated books, is seeking a confident, creative, energetic, and engaged Marketing & Publicity Manager to oversee campaigns and communications for its successful Children’s list. This role involves managing exceptional fiction and non-fiction illustrated books for children, collaborating with renowned authors and illustrators, and co-publishing with external partners.

The Marketing & Publicity Manager will be responsible for developing, planning, and implementing high-impact marketing and publicity campaigns for the Thames & Hudson children’s list. The goal is to drive individual title success and build the profiles of repeat and brand authors and estates. The role will also involve strategic projects, such as the National Year of Reading in 2026.

This position requires an organized, confident, and enthusiastic individual with the ability to think strategically and creatively, and to manage multiple campaigns simultaneously. Strong internal and external stakeholder management and campaign ownership are essential. The role involves collaborative work across editorial, design, international offices, and the wider Communications team, reporting to the Head of Publicity & Communications.

Responsibilities

Create integrated campaign plans for marketing and publicity outreach for children’s titles, executing them to a high standard and reporting on results and ROI.
Brief and execute trade marketing materials, including point of sale collateral, sell-in/pitch decks, and promotional plans.
Research, plan, brief, book, execute, and report on advertising across online, social, and offline media within agreed budgets.
Brief freelancers and agencies on key titles.
Pitch and secure partnerships, competitions, and giveaways.
Plan and deliver publicity for individual titles, including media outreach, review copy mailings, and securing review coverage.
Plan and brief social media activity in collaboration with the social team.
Manage the production of content for bought and owned media channels.
Work with the Marketing Executive responsible for children’s non-book products to ensure holistic campaign consideration.
Organize external author events, including tours, school visits, festival appearances, and bookshop events, liaising with the team assistant for travel arrangements.
Anticipate potential pinch-points and respond proactively to issues.
Support and organize key in-house launches, events, and signings, with time off in lieu to be agreed.
Develop and manage relationships with influencers, content creators, bloggers/vloggers, and other tastemakers.
Manage children’s book prize submissions in collaboration with the Marketing & Publicity Assistant.
Manage and develop outreach to schools, libraries, charities, and children’s organizations to find new audience routes.
Take ownership of administrative tasks, including timely processing of invoices and expenses.

Stakeholder management

Manage internal relationships by attending relevant meetings with the Children’s team and circulating action points.
Attend author/agent meetings to present forward-planning activities and campaign outcome reports.
Keep sales, comms, and editorial colleagues informed of campaign activity, circulating promotional plans, post-campaign reports, and review coverage.
Provide exceptional author care, keeping authors and agents informed of key logistical information for their campaigns.
Work closely with license, museum, gallery, and brand partners to keep them abreast of plans and maintain communication.
Develop strong relationships with bookshops, festivals, schools, librarians, and literacy organizations.
Contribute to the visibility of the list by participating in industry events, panels, and presentations.

Requirements

Minimum of two years’ experience in a Children’s Marketing & Publicity role within publishing.
Strong written and verbal communication skills, with the ability to manage internal and external relationships.
Proven strong administrative skills and ability to multi-task.
Demonstrable strong interest in and understanding of the children’s landscape, including fiction and non-fiction picture books.
Good time-management and prioritization skills.
Good copy skills, adaptable for target audiences.
Proficiency in Microsoft Office.
Experience using Adobe Creative Suite and/or Canva is an advantage.
Confidence using Meta Ads Manager and other digital/social advertising platforms.
Exceptional stakeholder management skills.
Proactive, enthusiastic, and a team player.
Creative, curious, and seeks to improve approaches.
Level-headed and calm under pressure.
Creative and interested in digital storytelling.
A passion for children’s illustrated publishing.
Legal right to work in the UK.

Compensation and Benefits

Salary: £34,000 p.a.
Full-time, permanent contract.
Hybrid working potential, based in Central London.
28 days holiday plus bank holidays.
Profit share scheme.
Interest-free loan for rent deposit or season travel ticket.
Discounts off T&H books and co-editions.
Generous pension contributions.
Employee Assistance Programme.
Cycle to Work Scheme.
Free entry into hundreds of museums and galleries nationwide.

Application Information

Closing date: Monday 29 June 2026.
To apply, please send your CV with a cover letter to Victoria Fishpool at [email protected].
Use the cover letter to address how you meet the requirements listed in Skills, experience and attributes.

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Marketing & Publicity Manager, Children's

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