Marketing Manager

Sales Partnership & Account-Based Marketing

• Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support
• Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans
• Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources
• Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates
• Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs, Wiley Digital Archives, Cochrane Library)

Campaign Development & Execution

• Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion
• Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion)
• Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers
• Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process
• Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region

Measurement, Reporting & Insights

• Track and report on field marketing performance metrics including MQLs, SALs, SQLs, marketing-impacted pipeline, and marketing-impacted revenue
• Maintain accurate Salesforce campaign records and ensure marketing activity is properly attributed to pipeline and revenue outcomes
• Provide regular account and market insights to the Associate Director and broader marketing leadership to inform strategy and resource allocation
• Contribute to monthly business reviews and activity reporting with clear, data-backed summaries of marketing impact

Cross-Functional Collaboration

• Work across B2B and B2C marketing boundaries to coordinate account-level activities where institutional and end-user marketing intersect
• Partner with Customer Education and Customer Success teams where appropriate, maintaining clear role boundaries while supporting shared customer objectives
• Contribute institutional and regional expertise to cross-functional planning and campaign development

Qualifications & Experience

• 6–8 years of experience in B2B marketing, with a strong preference for field marketing, account-based marketing, or demand generation roles
• Demonstrated experience partnering directly with sales teams to support pipeline growth, customer retention, and account expansion
• Experience working across multiple regions and adapting content and campaigns for local markets, ideally within Americas and EMEA
• Proficiency with Salesforce (reporting, campaign management, data hygiene) and marketing automation platforms
• Strong project management skills with the ability to manage multiple concurrent campaigns, stakeholders, and deadlines in a matrixed organization
• Excellent written and verbal communication skills with the ability to translate complex product value propositions into clear, compelling customer-facing content
• Bachelor’s degree in marketing, business, communications, or a related field

• Experience in scholarly publishing, academic libraries, healthcare information, or adjacent B2B subscription/SaaS industries
• Familiarity with the academic library buying cycle, consortium-based purchasing, and institutional procurement processes
• Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise marketing automation platforms
• Experience marketing to institutional buyers (as opposed to individual consumers) with long, complex sales cycles
• Understanding of open access publishing models and transformative agreements is a plus

Key Competencies

• Sales alignment: Understands how marketing supports a sales-led motion and can build credibility with account managers through relevant, timely, high-quality support
• Strategic judgment: Can distinguish between requests that drive real business value and those that don’t, and pushes back constructively when needed
• Regional sensitivity: Recognizes that institutional markets differ substantially by geography, culture, and buying practice, and adapts accordingly
• Operational discipline: Manages campaigns, timelines, and stakeholder expectations across a matrixed environment with shared service dependencies
• Data-driven mindset: Uses metrics and reporting to demonstrate marketing impact and inform decision-making, rather than relying on anecdote or assumption
• Collaborative working style: Builds effective partnerships across functions, including with teams that may not fully understand the institutional business

What We Offer

• The opportunity to shape marketing strategy for a high-volume, strategically important account segment within one of the world’s leading research publishers
• A collaborative, globally distributed team that values strategic thinking and measurable impact
• Competitive compensation and benefits package
• Professional development opportunities within a company deeply embedded in the global research and education ecosystem

We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.