Marketing Manager, HCCB

Hybrid · London, UK

Salary: £35,500 - £36,500 (GBP)

Seniority: Mid-level

Closing: 11:55pm, 14th Jun 2026 BST

This is an exciting opportunity to join the bright and innovative marketing team at HarperCollins Children’s Books. We are the home to many blockbuster and bestselling household names, such as Michael Morpurgo, Derek Landy, Oliver Jeffers, David Baddiel, Hannah Gold, Mikey Please, Narnia, Paddington Bear and Judith Kerr.

The Marketing Manager will work closely with the Marketing and Publicity Director and the wider team in a key role for the marketing of YA, fiction, picture books, properties and young fiction across our full list. The role will work closely with all internal teams to develop highly creative consumer and retail marketing campaigns across physical, digital and audio products.

Line management of one direct report: Marketing Exec.

Key tasks and accountabilities Drive sales of key titles and brands by creating end to end consumer marketing campaigns that achieve impact and cut through

Propose the most successful marketing mix for each title across a range of channels including radio, OOH, print, mobile, social, digital and events

Drive digital marketing initiatives and projects, bringing new ideas and innovation to the division

Ensure that the cost versus benefit of all marketing initiatives is assessed for every campaign

Regularly identify and initiate backlist marketing / brand opportunities to drive sales

Brief media agencies on authors / titles and their deliverables to inform marketing campaigns

Effectively communicate marketing campaigns to key stakeholders internally and, where relevant, external audiences including the authors themselves

Manage design, production and stakeholder sign off process in the creation of campaign assets

Support the HCCB publishing team in the acquisition and retention of titles and authors

Clearly demonstrate an understanding of competitors’ strengths and weaknesses and retail trends to ensure continuous competitive advantage

Demonstrate deep understanding of our constituent consumers, their needs, motivations and influences and bring them to life for the rest of the team / division

Actively undertake analysis of all marketing campaigns, share learnings with relevant colleagues and apply learnings to future strategies

Manage the Marketing Exec, providing clear objectives, coaching and training opportunities. Actively bringing a growth mindset, diversity of thought and innovation.

Your first six months You will establish yourself as an integral, senior marketeer in the HCCB Marketing team

Successfully deliver multiple high profile marketing campaigns

Develop brand strategy to successfully grow our author brands – both frontlist and backlist

Demonstrate evidence-based evaluation for marketing activity, and develop learnings and recommendations, forming part of ongoing brand strategy

required Significant consumer marketing and brand management experience

establishing and maintaining relationships and communities

running campaigns across all media formats and managing media agencies

Wide knowledge of the digital landscape and routes to key audiences

managing budgets

Previous experience or knowledge of marketing in the publishing industry

A keen interest or knowledge of the children’s book market

required Personable with strong relationship building skills and a collaborative team player

Inquisitive and creative strategic thinker

Results focused, numerate and used to working in a highly pressurised environment

Adaptable, thriving in a fast-paced, changing environment

Hybrid working model (3 days in the office)

28 days holiday plus bank holidays (option to buy and sell holiday days)

Enhanced pay for maternity, paternity, adoption and shared parental leave

Private healthcare cover and life assurance

Summer Hours

Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal

Season ticket loans (from day 1 for entry level) and cycle to work scheme

Relocation Rent Support Loan

Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work, Pride at HC, Social Mobility Network and Neurodiversity at Work

Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes

Virtual GP and eyecare vouchers

Gym membership discount

Onsite physiotherapy (London only)

Charitable donation matching and 2 volunteering days

We're a certified Carbon Neutral company

Free e-books and audiobooks, digital newspaper subscriptions and discounts on books

Subsidised canteen and retail discounts

Onsite prayer room

At HarperCollins, we value authenticity and integrity in our recruitment process. To ensure a fair and accurate evaluation of all applications, we ask that all responses to assessment questions reflect your own thoughts, experiences, and capabilities. This allows us to fairly assess your knowledge, skills, and experience to determine how they align with the role. We value diverse perspectives and genuine contributions, even if answers are not perfect. The use of AI tools or external assistance to generate responses is discouraged unless explicitly permitted for specific tasks.

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to [email protected] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Please note, if you are interested in the role you would need to submit your application via Applied. We do not accept email applications.