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Digital Marketing Manager

Book Aid International

MarketingFull TimeFrom £36k
Location
London, UK
Posted
June 4, 2026

Job Description

Role overview

At Book Aid International, we share the power of books and help build a more equal future. Every year, we work with our partners worldwide to provide over one million brand-new books, supporting or establishing libraries in communities where people would otherwise have few opportunities to read.

We are looking for a creative and data-driven Digital Marketing Manager to maximize our reach, engagement, and fundraising income across all digital channels. This is a hands-on role at the heart of our Income and Engagement Team, leading day-to-day digital activity while helping shape how we connect with supporters, publishers, and other audiences. This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.

Responsibilities

  • Lead on social media, email marketing, SEO, website management, and paid advertising.
  • Develop and execute digital fundraising campaigns and supporter journeys.
  • Manage and optimize data and analytics across all digital channels.
  • Collaborate closely with the Brand Manager and Individual Giving Manager on integrated campaigns.

Qualifications

  • Proven digital marketing experience.
  • Strong analytical skills and a data-informed approach.
  • Experience of digital fundraising or the charity sector.
  • Excellent copywriting skills and an eye for engaging content.
  • Knowledge of GDPR as it applies to digital marketing.

Application Information

  • Please visit our website and download the Role Description for full details about the role and recruitment process.
  • Applications require a CV and a maximum 2-page covering statement highlighting specific demonstrable experiences and skills that align with the requirements outlined in the Role Description.
  • CVs received without a covering statement may not be considered.
  • Please click on the apply button to access and view the full Role Description.